Hate is great.
This is my starting point and from there, a brief and immediate diversion to a caveat. Hate isn’t really great. Revelling in hate implies gleeful aggression or violence and there’s far too much of all that in this crazy mixed-up world of ours without me adding to it simply because I’ve been told to fill a 900-word space with something about why rivalry in football is joyous at this stage of the season.